Bristol, UK ( Ezpress ) October 29, 2008 -The secret to boosting online retail sales is putting in that little bit extra into customer service, just as you would in your “offline” store, according to ecommerce business expert Finlay Clark. Senior Retail Strategist at bigmouthmedia, Clark discusses a number of ecommerce tips and secrets on his latest business TV show on online business TV network yourBusinessChannel.

Special seasonal extras like gift wrapping for Christmas can be offered to online shoppers, just as they would in store, for example. This kind of service will distinguish your store from competitors, and give shoppers a reason to buy from you, according to online retail business experts. “It’s little factors that are going to make sure that people buy from your site and not other sites,” says Clark.

But online retailers need to ensure that they test their sales website, to evaluate which innovations are having an effect. In his business TV show, Clark advises business owners to “test, test, test to see how you get your website working as optimally as possible.”

Using multi variant testing, which tests two different versions of a page simultaneously, you can see which one is better at achieving sales. Other analytical tools can tell you where potential shoppers are falling out of the “sales funnel”. That is, where people drop out of the online sales process, which commonly has up to five stages.

Business experts who have examined this process have found that factors like asking for the customer’s mobile phone number can turn people off. But, as Clark points out, if you explain on your site that you are collecting the customer’s mobile number so you can text them when the product is being delivered, then people won’t be frightened off.

In his business TV show, Clark stresses that these small tweaks can make a big difference to sales. But without this expert business advice and analysis, a website will never be operating at maximum potential.

Finlay Clark provides succinct expert business development advice in the bigmouthmedia weekly business TV shows on yourBusinessChannel, alongside many other leading business experts.

Further links/information:

* View this and other business TV shows featuring business experts.

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* Business television on your website or blog.

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