“When times are good, our ignorance about money stays in the background of our lives. We might not be saving for our retirements, but we can worry about that later. There’s usually plenty of money around to fund our lifestyles right now, and that’s all we focus on. But today’s tough economic times can be humbling, and one thing that it teaches us is that our kids will have a much easier road ahead of them than we did if they learn how to handle money early. And it’s never too soon for them to begin,” asserts Alan Wolan, author of Moneyology and father of a 9-year-old boy.

Wolan – an investor, entrepreneur, success coach, and educator – is the author of Moneyology 1: A Kid’s Guide to Money, the first book in an illustrated series that’s designed to provide the foundation children need to become financially-savvy, prosperous and successful adults. “Oddly enough, basic financial education is not taught in schools. Parents, grandparents, and other caretakers must take it upon themselves to provide children with the tools to learn sound financial habits.”
The book series and Web site, www.moneyology.com, offer easy-to-grasp information for parents and children. Even parents who never studied money management can successfully convey to kids the information they’ll need to understand key financial concepts. The colorful visuals, clear language, and upbeat characters make it easy. In Moneyology 1: A Kid’s Guide to Money, Ziggy and Piggy Banks convey the following basic financial concepts to young children:
• What is money
• Different forms of money: coins, bills, credit cards, debit cards and checks
• How to estimate the costs of various items
• How to organize your money
• Where to keep your money
• How to make change
• Different places to buy things

“Understanding finances yourself and knowing how to teach it to your kids are two completely different things,” Wolan suggests. “Many adults today are themselves struggling with basic financial issues; such questions as whether to withdraw money from their 401 K accounts or take out home equity loans to pay their bills. They have no savings plans in place to handle the rising costs of energy and other commodities. The gaps in their financial knowledge are becoming painfully apparent. Surely, they want their children to be smarter about money than they are. That’s why now is the time for parents to impart lessons about money to their kids. It’s never too early for kids to learn about finance, and it’s never too late for adults to re-learn the basics, either.”

Moneyology 1: A Kid’s Guide to Money
By Alan A. Wolan
Moneyology Media
ISBN: 978-0-9816840-0-0
Price: $10 U.S.
www.moneyology.com